Align with your vision
connect with your humans
Share your magic

Strategy | Identity | Design

JNL is a branding & creative design studio based in New Mexico

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Meet Janelle

Brand Strategist // Web Designer

Born and raised in Northern New Mexico, Janelle is endlessly inspired by vast high desert landscapes, earthy color palettes, and a friendly, no-nonsense approach to life and business. As a community-minded designer, she is driven by thoughtful composition, engaging UX, and intelligent marketing insights. For over a decade, Janelle has been serving a wide range of clients including forward-thinking non-profits, lifestyle and culture brands, artists, and entrepreneurs -- in New Mexico and around the world. With an MBA in international management from the University of New Mexico, her global work includes clients as far and wide as Kampala, Buenos Aires, and Barcelona.

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You have the pieces.

I'll help you put them all together.

JNL specializes in brand identity and web design for the thoughtfully ambitious among us. We handle most tasks in-house, but if needed, we have a huge network of talented people that we can take in on short notice.

We take great pride in knowing our clients well and taking great care of them during the creation process and beyond.

The Process

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Step one: Discover

Here we just chat! We can zoom or find a cozy coffee shop. I learn your needs, you learn mine! We decide to move ahead (or not) depending on what we learn. It'll be fun, I promise.

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Step two: Plan

Here we visualize our end product through creation and curation of wireframes (a rough layout), copy (the words on your website), and imagery (visual elements such as photos, illustrations, icons, colors, and textures).

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Step Three: Develop

By now, we like the plan we have laid out. We have all of our ducks in a row, so to speak. We can see the vision! Now it's time to develop it and get it on the web.

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Step Four: Maintain

We love the site. Now let's launch it and tell everyone! Here is also where I show you how to use the site, how to make updates, and we plan to check-in periodically.

ONLINE SPACES CREATED
FEMALE FOUNDERS
YEARS OF COLLABS

some of our favorite

Humans + Collaborators

Education + Adventure

Local Shops +Boutiques

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Health + Wellness

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Art + Non profit

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"During the entire project, Janelle was there to hold our hands. We ended up with an amazing online solution that our customers and ourselves value highly."

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Continually leverage existing emerging core competencies for empowered experiences. Appropriately harness customer directed content and go forward paradigms. Distinctively generate state of the art architectures for world-class markets. Distinctively actualize seamless materials after 24/365 customer service. Holistically pursue premier resources without sticky materials.

Professionally disseminate fully tested e-tailers vis-a-vis magnetic methodologies. Dramatically implement emerging materials via efficient e-business. Continually productivate global paradigms for go forward functionalities. Compellingly evolve out-of-the-box solutions for error-free technologies. Credibly e-enable stand-alone mindshare vis-a-vis empowered methods of empowerment.

Free Guide

to Personal branding for Human Design Types